Consulting Services
IAM Inc provides consulting services to 95% of the company clients (free of charge) as well as to new applying clients.
We employ 27 experts involved in consulting - that’s the only thing they do and that’s what they do best.
To apply for consulting services please feel free to give us a call or to send us a written inquiry using the contact form.
Our Marketing Approach
Choosing the most effective marketing strategy is critical. With over 2000 daily advertising messages reaching the typical consumer, it makes it hard to be heard above the noise. Our marketing’s sole goal is to find an effective way to reach your target market by evaluating your company’s needs and wants, and by coming up with the ideal marketing solution for your enterprise.
How we reach Your Target Demographic
Here at IAM, we have devised many different approaches to marketing that will reach each type of demographic. In the following we give you different styles of marketing that could best suit your enterprise’s needs.
Brand Ambassadors
We specialize in providing consumer-focused companies with promotional talent to represent their brands throughout Quebec and Canada. Whether you need 50 or 500 brand ambassadors in 5 or 50 markets, we can provide you with a turn-key promotional staffing solution.
We can also match up our brand ambassadors with your specific target demographics, ensuring peer-to-peer communication. We have an abundance of promotional staffers to choose from, allowing you to decide who provides the public face for your brand, rather than leaving it in the hands of anonymous strangers.
The Buzz
Buzz marketing (also known as word of mouth marketing) is based on the consumers’ direct experience with particular brands, or the experience others have with particular brands. In today's extremely noisy advertising environment, people are subject to constant information overload. Consequently, consumers rely on friends and peers for brand recommendations. Buzz marketing is simply the process of sharing information that helps others in their decision-making process.
Buzz marketing methods start with a satisfied customer. While enrolling new consumers, a successful buzz marketing strategy bases itself on the impact these consumers could have on the next potential customer. Providing a positive customer experience establishes trust. This trust is rewarded with consumers acting as buzz marketing agents, literally working for brands free of charge
20 Something Marketing
Are you searching for the best in 2s (20 something) marketing companies to introduce or reinforce your brand's image to a huge, young consumer base with significant disposable income? If so, IAM can help. Our 2s, also known as college marketing programs, provide a perfect vehicle to enroll this extremely powerful demographic as your long-term, brand-loyal customers.
Successful college marketing campaigns use integrated marketing and promotions that reach students in an effective, targeted manner. These efforts must be backed by representatives who have an in-depth knowledge of the student mindset and who know the times and places where students will be receptive to marketing messages. IAM has extensive experience with marketing to college students and we know exactly when, where, and how to reach them. We also adhere to college marketing guidelines, making sure we're welcome back on campus for each of you our client's campaigns.